NEW MAGAZINE IDEAS

HOT ROD McCALLS -- A monthly magazine geared for wives and girlfriends of automobile enthusiasts who want to dress in the latest fashions when going to the Auto Show

READER'S DIGESTIVE SYSTEM REVIEW -- A periodical devoted to presenting condensations of new research and reviews gleaned from internal medicine and gastroenterology journals

SOUTHERN LIVING FIELD AND STREAMS -- A tastefully done periodical presenting a wide variety of tips for women living in the southern US covering topics from quilting, to traditional home decorating, to how to field dress the deer carcass your husband brings home

CAR AND DRIVER TIME -- Targeting the man who wants to be up on the stock market just as much as he wants to be up on stock cars

OMNI MECHANICS ILLUSTRATED -- Offers schematics and blueprints for do-it-yourself-ers who are interested in building their own trans-dimensional portals and one-man interplanetary vehicles

SCIENTIFIC AMERICAN BAZAAR -- For the stylish research associate who wants to have more than white lab coats in her closet