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WALMART WINE
Some Wal-Mart customers soon will be able to sample
a new discount item - Wal-Mart's own brand of wine. The world's
largest retail chain is teaming up with E J Gallo Winery of Modesto, Calif.,
to produce the spirits at an affordable price, in the $2-5 range.
While wine connoisseurs may not be inclined to throw a bottle of
Wal-Mart
brand wine into their shopping carts, there is a market for cheap
wine, said Kathy Micken, professor of marketing at Roger Williams University
in Bristol, R.I. She said, "The right name is important." So, here we
go; the top 12 suggested names for Wal-Mart Wine:
12. Chateau Traileur
Parc
11. White Trashfindel
10. Big Red Gulp
9. Grape Expectations
8.
Domaine Wal-Mart "Merde du Pays"
7. NASCARbernet*
6. Chef Boyardeaux
5.
Peanut Noir
4. Chateau des Moines
3. I Can't Believe It's Not
Vinegar!
2. World Championship Riesling
and the number 1 name for Wal-Mart
Wine ...
1. Nasti Spumante
*And who says they don't know wine in
Arkansas?
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